For The Slice of Cake identity my team wanted to create something that is fun, whimsical and colorful. We chose to use greens blues and purples. The top logo was our first attempt, but each line ended with an "E" and the text is all around the same size. We decided to go away from the idea of cake for the logo, and to make the word of smaller than the words slice and cake. We noticed that Jen used a bow to top a lot of her cakes, so we decided to use the bow in the logo. The bottom logo is the final design we came up with, the tag line will go below the word cake.
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