The concept that I came up with for the Amish Furniture is "Handcrafted just for you." Each ad will have a picture of a person and a piece of furniture. The piece of furniture is going to match the color of the person's hair. One ad will be a woman holding a baby, and the piece of furniture in the ad will be a rocking chair. Another, will be a woman dresses in business clothes holding a notebook, and the piece of furniture is a desk. The last ad will have a guy holding a football, and he will be wearing a football jersey. The piece of furniture in the ad will be an entertainment center. This references "Handcrafted just for you," because each piece of furniture matches the person's appearance and personality.
"Watch it grow" is the concept that I came up with for the local farmer's market. I chose this, because all of the products at the market are grown locally. Each ad will have a picture of seeds, and then a picture of a vegetable, flower or fruit after it is grown and has been picked.
For the Otterbein Art Department, the concept I came up with is "Make your mark." Each ad will have a photograph of a piece of artwork in progress, and the tools needed to make the piece. Each ad will represent a different concentration.
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